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Nobody Believes the Culture Deck ðŸŽ
But we all smile, nod, and pretend we do - here’s why that’s dangerous

This is the brutal truth about corporate culture that nobody wants to admit
I'll never forget the day I sat in that gleaming boardroom at Microsoft, watching our leadership team unveil our "refreshed" culture deck. Slide after slide of inspiring mantras, beautiful graphics, and promises that made my heart sing with possibility.
"We value work-life balance," proclaimed slide twelve, complete with a stock photo of someone meditating on a beach.
Twenty minutes later, I received a message marked "URGENT" from my manager. It was 9:47 PM on a Tuesday. The message? "Can you just quickly review this deck before tomorrow's 7 AM meeting?"
I stared at my laptop screen and realised something profound: I was witnessing corporate culture's greatest magic trick. The art of saying one thing whilst doing the complete opposite, all whilst maintaining a straight face.
That night, I started keeping a mental tally of every time our stated culture clashed with our actual culture. By the end of the month, I had enough material to write a dark comedy series.
The Seven Lies That Unite Us All
After working with hundreds of companies and seeing countless culture decks, I've discovered something remarkable: we're all telling the same lies. It's like a global conspiracy where everyone's agreed to the same script, but nobody's bothered to actually follow it.
Lie #1: "We Value Work-Life Balance"
What the deck says: "Your wellbeing is our priority. We believe in sustainable work practices."
What actually happens: Your manager sends urgent Slack messages at 9 PM, takes meetings whilst "on holiday" in Majorca, and "flexible hours" somehow means you're working evenings AND mornings. Because apparently, flexibility only bends one way.
I once worked with a CEO who proudly told me about their company's "no emails after 6 PM" policy. During our 7:30 PM video call. The irony was lost on him, but not on me.
Lie #2: "Our Door Is Always Open"
What the deck says: "Leadership is accessible. We value your input and feedback."
What actually happens: Try booking five minutes with anyone above middle management. I dare you. Your feedback gets enthusiastically "noted" in meetings, then vanishes into the corporate ether faster than a magician's rabbit. That open door? It leads to a very closed mind.
Lie #3: "We're Like One Big Family"
What the deck says: "We support each other through thick and thin."
What actually happens: Families don't typically sack Uncle Bob during the quarterly restructure. Your work "siblings" are competing for the same promotion, and Dad (the CEO) couldn't pick you out of a police lineup.
The family analogy falls apart the moment you realise that actual families don't make you redundant when they need to "optimise costs."
Lie #4: "Innovation Is Our DNA"
What the deck says: "We embrace bold thinking and calculated risks."
What actually happens: "We've always done it this way" becomes the company motto. New ideas require more approvals than a mortgage application, and suggesting actual change gets you labelled as "not a team player." Risk-taking? The only risk is to your job security.
Lie #5: "Your Growth Is Our Priority"
What the deck says: "We invest in our people's development and career progression."
What actually happens: Three years later, you've got the same role with a slightly different title and absolutely no additional responsibility. The training budget is as fictional as unicorns, and your manager hasn't had a promotion since the Blair government.
Lie #6: "Transparency Is Key"
What the deck says: "We believe in open communication and honest dialogue."
What actually happens: Salary bands are guarded like state secrets, redundancies are announced after they've happened, and "strategic pivots" is corporate speak for "we haven't got a bloody clue what we're doing."
I once worked somewhere where the leadership preached radical transparency whilst secretly negotiating to sell the company. The staff found out from TechCrunch.
Lie #7: "We Celebrate Failure"
What the deck says: "Failure is a learning opportunity. We encourage experimentation."
What actually happens: One mistake follows you around like a bad smell at a dinner party. Post-mortems become elaborate blame games, and admitting anything went wrong is career suicide. The only thing being celebrated is the ability to keep your head down and avoid taking risks.
The CEO's "Radical Honesty" Paradox
The most spectacular example I ever witnessed was at a startup that had "Radical Honesty" plastered across their office walls. Fancy lettering, inspiring quotes, the works.
Turns out, the CEO had been lying about revenue figures for six months. The CFO was secretly interviewing elsewhere whilst preaching company loyalty. HR was systematically burying every exit interview that mentioned the toxic culture.
That's when it hit me like a sledgehammer: culture isn't what's written in the deck. It's what happens when nobody's watching.
Where Real Culture Actually Lives
Culture shows up in the unglamorous moments:
How mistakes get handled (with support or with firing squads?)
Who gets promoted and why (merit or politics?)
What behaviour gets rewarded (results or arse-kissing?)
How bad news travels (quickly or through whispered corridors?)
Whether promises become actions (or just pretty slides)
The brutal truth? Most culture decks are elaborate marketing documents designed for recruitment, not reality. They're the corporate equivalent of dating app photos – technically accurate but highly misleading.
The Glimmer of Hope
But here's what gives me hope, and it should give you hope too:
The best cultures I've encountered had no fancy deck at all. Just leaders who did what they said they'd do. Teams that lived their values without needing PowerPoint slides to remind them. No corporate consultant required.
These companies understood something profound: culture isn't what you write on walls or slides. It's what you do when things get difficult, when nobody's watching, when the quarterly numbers are down.
Your Action Plan: Becoming a Culture Reality-Checker
Immediate Actions:
Audit your own behaviour - Are you contributing to the culture you want or the culture that exists? Start with yourself.
Document the gap - Keep a private log of when stated values clash with actual behaviour. Patterns will emerge quickly.
Lead by example - Be the culture you want to see. Send emails during work hours. Give honest feedback. Admit your mistakes openly.
Ask better questions - In meetings, ask "How does this align with our stated values?" Watch the squirming begin.
Strategic Actions:
Influence your sphere - You might not control company culture, but you can influence your team's culture. Start small, think local.
Vote with your feet - If the gap between stated and actual culture is unbridgeable, find somewhere that walks the talk. Life's too short for toxic workplaces.
Become a culture truth-teller - When you're in leadership positions, prioritise consistency between what you say and what you do. Break the cycle.
Long-term Thinking:
Build your own culture - Whether you're starting a team, department, or company, make culture something you live, not something you laminate.
Remember: changing culture is like turning a supertanker. It takes time, but it starts with individual actions becoming team behaviours becoming organisational norms.
The biggest gap between culture deck and reality isn't just what leadership does – it's what we all allow to continue happening.
Stop pretending the lies are true. Start being the change you want to see.
Keep on rockin'!
Harvey
Hi, I’m Harvey. As well as sharing actionable career advice, I help CMOs and senior marketers at startups and mid-market companies when they need expert execution, but lack time or headcount. Here’s how I can support you:
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